Hello, I’m

Shawn Zuratovic

Change & AI Enablement Leader

I help organizations get people to actually use the AI tools and systems they’ve invested in, through change strategy, communications, and hands-on training that ships.

Shawn_Zuratovic_BW
15+
Years of Experience
2K+
Project Complete
100%
Client Satisfactions
About me

Getting people to adopt what you’ve built

Change and AI enablement leader with 15+ years of experience across Fortune 500 and global organizations. I’ve run change, communications, and training for Salesforce, Microsoft Copilot, and Adobe rollouts, and I still build the content myself, from eLearning and job aids to an AI support agent for 300,000+ users.

  • AI Learning Programs
  • Learning Strategy
  • Instructional Design
  • Change Management
  • Adoption Measurement
  • eLearning
  • Technical Enablement
  • AI Tool Integration
  • GenAI Adoption Strategy
  • Learning Technology
  • LMS Implementation
  • Program Management
  • Stakeholder Management
  • Sales Enablement
Technical Skills

Technology enhancing learning outcomes

Expert in industry-leading learning platforms and tools including Articulate 360, Adobe Captivate, and major LMS systems (Cornerstone, SuccessFactors, Workday). Proficient with enterprise solutions like Microsoft 365, Salesforce, and modern collaboration tools.

Specialized in deploying AI and GenAI tools to enhance learning effectiveness, automate content development, and personalize learner experiences. Proven track record integrating AI solutions that reduce program development time while improving learning outcomes.

Demonstrated success delivering measurable business outcomes across global organizations, managing learning budgets exceeding $1M, serving audiences from 15,000 to 300,000+ employees, and deploying programs across 32 countries. Track record includes lifting CRM adoption from 32% to 80%, reaching 88% Microsoft Copilot adoption, cutting training costs by $350K annually, and raising learner satisfaction from 35% to 91%.

Articulate 360
Articulate 360
Camtasia
Camtasia
iSpring Suite
iSpring Suite
Captivate
Captivate
Adobe CC
Adobe CC
Microsoft 365
Microsoft 365
Salesforce
Salesforce
Workday
Workday
ChatGPT
ChatGPT
Claude
Claude
MS Copilot
MS Copilot
Google Gemini
Google Gemini
ElevenLabs
ElevenLabs
Synthesia
Synthesia
HeyGen
HeyGen
Vyond
Vyond
Latest Works

Explore My Biggest Projects

Aviso AI Sales Intelligence Platform Adoption

I ran change, training, and communications for NetApp’s rollout of an AI...

TE Connectivity CRM Adoption

I ran change, training, and communications for TE’s Salesforce rollout: 3,000 sellers,...

Get In Touch

Let’s Talk About Your Next Projects

Ready to enhance learning and achieve your goals? Tell me about your project or challenge. I’ll review your needs and get back to you promptly to discuss how my expertise can help.

Contact Me
Follow Me

Organizations I’ve Delivered For