I ran change, training, and communications for NetApp’s rollout of an AI forecasting platform to 1,500 sellers worldwide
The short version
NetApp was one of the first large customers of Aviso, an AI sales forecasting tool, and nobody had a playbook for it: not the vendor, not the project team, not the sellers. People didn’t trust a machine with their forecast. I owned the adoption program end to end, from the research through the content, the global launch, and the executive readout.
What I owned
- The research. Surveys and interviews across six roles to map each one’s day and find out what they wanted, feared, and would miss. 300+ responses, 15 interviews
- The trust problem. Plain-English guides and FAQs on how the AI builds a forecast and why sellers keep the final call.
- The global launch. A webinar covering every capability and likely question, AI-narrated and dubbed into local languages, so the team could press play at every tour stop and spend their time on Q&A.
- All of the content. Role-based eLearning, video, branching scenarios, and quick reference guides for six personas, released as features shipped.
- Quality and localization. Style guides, templates, a reusable asset library, and translations validated with regional teams.
- The executive readout. A roadmap by role and region showing what each group cared about and what to fix next.
- Governance. Wrote the framework the CMO adopted as the standard for later projects.
The result
85% adoption of a brand-new AI tool people started out distrusting, delivered under budget with no major rework.
Client
NetApp
Tools
Skills
